You've just opened your new office. You want to get your message out there and let everybody know you're in business…. But how? "the media. They'll do it. They've never heard a better story and they'll be clamoring to tell mine," you tell yourself. Right? Wrong!
Getting media attention isn't easy. The average business journalist receives 30 news releases a day (7,900 a year), one media kit a day (320 a year) and one annual report every four days (90 a year), according to Canadian Media Review: Business Media Relations, a survey conducted by the Angus Reid Group.
So how do you make your message stand out? How do you increase your chances of getting some valuable "ink"? You get our databases and contacts working for you!